Luna has been ranked #61 on Forbes’ 2025 Best Startup Employers list, rising from #111 in 2024 and securing the #1 spot in MSK care. With 1.2M+ in-home PT visits and major health system partnerships, Luna continues to redefine PT. Learn more about Luna’s rapid growth.
Luna, the leading provider of in-home, in-person physical therapy (PT), has been recognized once again by Forbes, ranking #61 on the 2025 Best Startup Employers list, an impressive leap from #111 in 2024. This recognition cements Luna as the #1 startup in musculoskeletal (MSK) care, outpacing competitors like Hinge Health (#87) and Sword Health (#236), and places the company #3 in the Healthcare/Lifestyle & Health category.
Luna’s rapid ascent in Forbes’ rankings reflects a year of unprecedented achievements:
Luna’s recognition as the #1 startup in MSK care is a direct result of its patient-first approach and tech-enabled, in-home delivery model. Unlike virtual PT solutions, Luna provides hands-on, personalized care in the comfort of patients’ homes, increasing adherence rates and improving outcomes. Studies show that 90%+ of patients referred to facility-based PT never start treatment, but Luna’s innovative model is reversing that trend by delivering therapy where and when patients need it most.
With home healthcare spending projected to exceed $200 billion by 2028, Luna is positioned at the forefront of the industry’s transformation. By integrating in-home PT with innovative technology, seamless care coordination, and an expanding provider network, Luna continues to set the standard for scalable, high-quality, and patient-centered rehabilitation.
To learn more about Luna and its impact on the future of physical therapy, visit getluna.com.
Chief People Officer, Talent Acquisition and People Operations Expert
Amber Mauro, PHR, is a seasoned people operations leader and talent acquisition expert with extensive experience driving success in high-growth startups and SMBs. As Chief People Officer at Luna, she excels in scaling teams, implementing large-scale CRM/ATS systems, and integrating BI solutions to enhance TA and HR analytics. Amber is passionate about building up recruiters, candidates, hiring managers, and operational leaders, leading with humility, optimism, and a drive for continuous improvement.
Head of Clinical Services & Co-founder at Luna
Palak Shah, PT, OCS, is the Co-Founder and Head of Clinical Services at Luna, bringing over 15 years of experience as a board-certified orthopedic specialist. Before launching Luna, she spent four years as a senior physical therapist at Stanford Hospital, treating complex musculoskeletal conditions and co-lecturing at the Stanford PT residency program. Palak’s expertise in clinical operations, technology-driven healthcare solutions, and scalable program design has been instrumental in shaping Luna’s innovative approach to in-home PT. Her leadership ensures that Luna delivers high-quality, accessible care while empowering therapists with flexible, technology-enabled career opportunities.
Home health referral acceptance rates have fallen drastically — leaving hospitals, patients, and families without care. This blog explores the root causes and why outpatient-at-home models like Luna’s are a vital solution.
Read more
Hospitals are losing up to $39.6 billion over three years due to orthopedic patients leaking out of system-referred PT. Learn how in-home therapy with Luna helps retain patients and protect surgical revenue.
Read more
The 2025 McDermott HealthEx conference made one thing clear: the future of healthcare lies in decentralization. Home-based care, outpatient access, and innovative partnerships are redefining health system success. This recap highlights the biggest themes from the event—from Medicare Advantage and ancillary joint ventures to operational rigor and asset-light collaboration models.
Read moreYou’ve been subscribed to our blog
