Key Takeaways
- Luna has climbed 50 spots to #61 on Forbes’ 2025 Best Startup Employers list, securing #1 in MSK care and #3 in Healthcare/Lifestyle & Health.
- With over 1.2 million in-home PT visits and partnerships with Duke Health, AARP, and Providence, Luna is leading the shift toward accessible, in-home rehabilitation.
- Luna’s patient-first model and tech-driven care coordination are improving treatment adherence, reducing costs, and redefining how MSK care is delivered nationwide.
Luna, the leading provider of in-home, in-person physical therapy (PT), has been recognized once again by Forbes, ranking #61 on the 2025 Best Startup Employers list, an impressive leap from #111 in 2024. This recognition cements Luna as the #1 startup in musculoskeletal (MSK) care, outpacing competitors like Hinge Health (#87) and Sword Health (#236), and places the company #3 in the Healthcare/Lifestyle & Health category.
A Year of Record-Breaking Growth
Luna’s rapid ascent in Forbes’ rankings reflects a year of unprecedented achievements:
- Surpassed 1.2 million in-home PT visits and 85,000+ patients served—delivering more than 60 million minutes of hands-on care.
- Expanded partnerships with leading health systems, including Duke Health, Providence, and AARP.
- Recognized as a healthcare innovator, earning Fast Company’s #13 ranking for most innovative healthcare companies and receiving Medicare’s MIPS Exceptional Performance Award for the third consecutive year.
- Reinforced its position as the top choice for physical therapists, with over 3,100 treating therapists and more than $40 million paid out to providers in 2024.
Leading the Future of MSK Care
Luna’s recognition as the #1 startup in MSK care is a direct result of its patient-first approach and tech-enabled, in-home delivery model. Unlike virtual PT solutions, Luna provides hands-on, personalized care in the comfort of patients’ homes, increasing adherence rates and improving outcomes. Studies show that 90%+ of patients referred to facility-based PT never start treatment, but Luna’s innovative model is reversing that trend by delivering therapy where and when patients need it most.
Continuing the Momentum
With home healthcare spending projected to exceed $200 billion by 2028, Luna is positioned at the forefront of the industry’s transformation. By integrating in-home PT with innovative technology, seamless care coordination, and an expanding provider network, Luna continues to set the standard for scalable, high-quality, and patient-centered rehabilitation.
To learn more about Luna and its impact on the future of physical therapy, visit getluna.com.
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Amber Mauro
Chief People Officer, Talent Acquisition and People Operations Expert
Amber Mauro, PHR, is a seasoned people operations leader and talent acquisition expert with extensive experience driving success in high-growth startups and SMBs. As Chief People Officer at Luna, she excels in scaling teams, implementing large-scale CRM/ATS systems, and integrating BI solutions to enhance TA and HR analytics. Amber is passionate about building up recruiters, candidates, hiring managers, and operational leaders, leading with humility, optimism, and a drive for continuous improvement.
Palak Shah
Head of Clinical Services & Co-founder at Luna
Palak Shah, PT, OCS, is the Co-Founder and Head of Clinical Services at Luna, bringing over 15 years of experience as a board-certified orthopedic specialist. Before launching Luna, she spent four years as a senior physical therapist at Stanford Hospital, treating complex musculoskeletal conditions and co-lecturing at the Stanford PT residency program. Palak’s expertise in clinical operations, technology-driven healthcare solutions, and scalable program design has been instrumental in shaping Luna’s innovative approach to in-home PT. Her leadership ensures that Luna delivers high-quality, accessible care while empowering therapists with flexible, technology-enabled career opportunities.
